It is true that there are lots of sellers on Amazon. That being said, it is a huge marketplace ($270M in sales every day). As we’ve seen time and time again with our students there is still plenty of opportunity to be successful in this phenomenal marketplace.
The high number of sellers is exactly why we teach what we teach. We explain how you have to innovate to succeed on Amazon. If you do what everyone else is doing and sell what everyone else is selling, without any differentiation then you will fail.
We also spend a lot of time in the course explaining the key ways to identify an opportunity. In fact we have a 21 point checklist and a research filter tool which increases the chances of your success incredibly.
However, at the end of the day Amazon should be viewed like any other business. It takes time and capital to see a return. It is NOT a get rich quick scheme. You need to focus, invest and work hard for 1-3 years. The pay-off is that once your Amazon business is established it's generally very stable and you can work from anywhere in the world.